The zero-click era
A large share of searches end in the answer box, with no click at all.
Next-Gen Optimization
Stand out in both search engines and AI.
Google, Gemini, ChatGPT, Perplexity — the new homes of health search. WellData makes your brand visible at the right moment in both.
58%Annual growth of AI search
60%Searches ending zero-click
4+AI engines optimized for
3.2xAverage lift in citation visibility
Search has changed
The new reality of search: answers, not blue links.
People now get direct answers instead of ten blue links. Most health questions are answered inside ChatGPT, Gemini, Perplexity and Google's AI overviews. Being inside those answers is the new visibility.
Two fronts
GEO wins AI answers, SEO wins classic search. They run together.
Run by data
Which query is answered how, on which engine — we measure and optimize continuously.
AI Visibility
Is your brand in the AI's answer?
Your brand's citation visibility across AI engines, before and after GEO optimization. Use the button below to see the difference.
GEO — Generative Engine Optimization
Content, authority and data strategy so your brand is referenced in AI-powered search experiences.
AI Answer Optimization
Get your brand featured in answers from Gemini, ChatGPT, Perplexity and other LLMs.
Semantic Data Structuring
Schema.org, JSON-LD and health-specific ontologies for machine-readable content.
LLM Authority & Citation
Position your doctor and your brand as trusted references for LLMs.
SGE Visibility Strategies
Content architecture designed to win Search Generative Experience cards.
SEO — Search Engine Optimization
Classic search still delivers the majority of earned traffic. We specialize in both technical and content sides of health SEO.
Technical SEO & Site Speed
Core Web Vitals, indexability, mobile performance — full technical hygiene.
Medical Keyword Strategy
ICD-10 driven semantic clusters mapped to the patient journey.
On-Page & Off-Page Optimization
Content, internal linking and sector backlinks — we build health authority together.
Local SEO & Clinic Location
Google Business, map visibility and multi-location local search strategy.
GEO vs SEO
Two different games, one strategy.
GEO and SEO reach the same goal by different paths. WellData unites them into a single strategy.
GEOGenerative Engine Optimization
- Goal
- Get cited in AI answers
- Unit
- Visibility & authority
- Engine
- ChatGPT, Gemini, Perplexity, AI Overviews
- Signal
- Structured data, E-E-A-T, citability
SEOSearch Engine Optimization
- Goal
- Top rank on the results page
- Unit
- Clicks & traffic
- Engine
- Google, Bing
- Signal
- Technical health, content, backlinks
How we work
From visibility to citation.
Not a one-off — we continuously measure and grow your position in AI and classic search.
Audit
We map your current AI and search visibility.
Structure
We build schema, JSON-LD and the semantic architecture.
Optimize
We grow content, authority and citability.
Monitor
We track and report visibility per engine.
Frequently asked
About GEO & SEO.
Is GEO replacing SEO?
No. Classic search still drives the majority of traffic. GEO adds visibility inside AI answers. The two complement each other.
How do we get cited in AI engines?
Through structured data, strong E-E-A-T signals, clear and citable content, and authority management. WellData builds these end-to-end.
Can we measure the results?
Yes. We track where you appear, on which engine and for which query, and report citation visibility and traffic.
Is there anything specific to healthcare?
In health, accuracy and regulation are critical. We make content both citable and compliant.